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Tuesday, June 7, 2011

Consumer-obsessed is the new customer focused

A story in today’s Marketing Daily suggests that companies must rise to a new standard of engagement with customers, driven largely by technology.  Click here to see the Marketing Daily article.

Implications:  The report seems to aptly point-out that disruptions often come from competitors… but this time, the disruptions are coming from the consumer.  Often, when the consumer shifts their product choice or buying channel, they’re expressing dissatisfaction in the old, as much as enchantment with the new.

Has their ever been a more important time to be hyper-tuned to the things your customers are feeling or saying?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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