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Tuesday, June 7, 2011

UPDATE: Opportunities hiding within state budget cuts

Last week, I suggested that some companies could become an important alternative when state and local governments cut back on spending and services (see “When states cut, can you gain” from June 2). 

In today’s New York Times, there is an article that explains the impact of spending cuts on state parks (click here to see the story).  If you operate a private campground, theme park, or other affordable, family-friendly, vacation destination, perhaps this Times story will help spark more ideas.

If you operate a sporting goods store that sells camping equipment, fishing tackle, paddle sports gear or hiking equipment, perhaps this story will foster ideas about making regional or state parks in your area the beneficiary of a cause marketing campaign.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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