Implications: Android and Apple seem to be in firm control of the smart phone market for now. It is worth noting that roughly 3 in 4 Android or Apple owners report having downloaded an App in the past thirty days. So it’s not just the novelty of the device we’re talking about here… but the utility.
Is your business set-up to deliver through these preferred channels of contact? Is doing so right for the kinds of target consumers you serve?
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.