Implications: The app is very smart, but the principle is even smarter. Instead of (or in addition to) giving money, free product, or other in-kind donations to an organization, this article suggests that you reward the people who fuel accomplishment. What’s not to love?
The next time your approached by a worthwhile non-profit organization, you might ask whether—instead of or in addition to giving to the group—it might make sense to create a similar plan. If you’re offering special discounts to folks who help clean up a park, walk or run in a charitable race, or volunteer to read aloud at an area school or library… consider the goodwill that might be generated with this focused group of consumers.
This is the kind of smart marketing that stands a chance of building a bond with a new group of constituents. It suggests that your company respects and appreciates the effort involved with volunteerism… and respects a cause that is close to the consumer’s heart.