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Tuesday, March 13, 2012

Snack attacks represent opportunity for restaurants

Observation:   Today’s Marketing Daily includes a story about the rise in snacking frequency, and the role that restaurants can (and could) play in that mini-meal category.  Click here to see the story.

Implications:   It seems that things like the dollar menu at fast food restaurants or the pastry display at your nearest coffee shop are serving to facilitate more frequent eating occasions of smaller servings.  This report indicates that snacking occasions have increased; I’m going to keep my eyes open for a report that illustrates whether formal dining occasions have declined.   

Meals used to be an appointment, happening at breakfast time, lunch time, and dinner time… and you better not be late!  These days, though, it seems like many folks have become less meal-time focused, and more likely to graze throughout the day.  (I wonder if this might be a by-product of time poverty.)

If you own or operate a restaurant, the fear here could be that your average ticket revenue might fall.  But in a glass-half-full perspective, realize that this might be a chance to get more people in the door to sample your restaurant, and become comfortable with the idea of returning later for their major meals.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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