Implications: We’ve posted dozens of stories at this blog under the label of Generational Economics; the term we use for how consumer priorities changes as they move through different life stages. But clearly, this decade’s “18-34 year-old” is not buying the same way that an 18-34 may have in during the 1960s, 70s or 80s. And that’s not just true for automotive; it is a reality check for restaurants, supermarkets and furniture stores, too.
Is your company, product or service seeing a change in the way young adults buy? Indeed, is your category changing in a way that response to shifting consumer preferences?