Defining moments for the consumer

Observation:   An interview with BDO’s Stephen Wyss suggests that consumers have moved to a mindset of moderation, and that more men are doing more shopping.  See the story at Marketing Daily’s website. 

Implications:   What Mr. Wyss describes as a “defining moment” for the consumer matches up very nicely with what I’ve referred to as Reconciliation; people have taken into account that they have a different set of financial realities than they did in 2006.  But they’re not freaking out about it… they’re coping, adjusting, and making things work.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.