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Thursday, March 1, 2012

“Frustration Nation" leads a new list of consumer trends from Forbes

Observation:   Earlier this week, Forbes published an entertaining list—and maybe even an insightful one—of consumer trends.  It starts out with Frustration Nation (less confidence in institutions), Human Touch (the desire to interact when we transact), and Life on Pause (the feeling that careers or other life progress might be on hold).  Click here to see the full story.

Implications:   If nothing else, these lists give us pause to think about what’s going on in our own businesses.  This is a well-written briefing that lets you quickly decide whether the trends they cite are relevant to your company, product or service… and start asking how you might respond to one of many consumer sentiments.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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