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Wednesday, March 21, 2012

Prices for fuel-efficient used vehicles are on the rise

Observation:   A press release from Kelly Blue Book this week explains that the price for hybrids, compacts, and sub-compact cars are surging in response to rising fuel costs.  Click here to see it.

Implications:   Rising gas prices will hurt some categories, but help others.  (If you sell fuel-efficient cars, of course, you will be helped.) 

How will changes in The Fuel Economy impact your company?  Will it harm some of your product lines and help others?  How will you message when higher prices at the pump are forefront in your customers’ minds?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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