Implications: We’ve all had plenty of experiences with products or services that didn’t function according to plan… or companies that didn’t live up to our expectations. When that happens, we don’t tend to focus on the problem, but on the way that problem was handled. A company that denies underperformance tends to aggravate our frustration; a business that faces an issue head-on tends to mitigate it.
I dare say that everyone has been through this at one time or another. So that makes “flawsome” a marketing strategy that many folks can relate to; they know companies, products and services are not perfect, so the ones that start a conversation on that premise—if done carefully and while still delivering value to the consumer—tend to strike a chord with consumers. After all, the consumer wants the true benefit they anticipate when buying your product or service... not a too-good-to-be-true image or advertising campaign.