The Internet has made it easy to comparison shop… for everything from books to cars to real estate. Well, that same kind of competitive consideration is arriving soon… at a health care facility near you. According a recent story in the New York Times, there are a couple of companies who are eager to make it easy to compare everything from colonoscopies to stents. Click here to read the story.
Implications: There is an old saying that I will paraphrase: “No army can defeat an idea whose time has come.” Once upon a time, the sheer complexity of a medical procedure made gaining a second opinion confusing and time-consuming. Today, confusion is given clarity by the information resource of the web, and that same web has accelerated the comparison shopping process.
Even if your product or service has been too complex to compare in the past… are you ready for an age when comparison is commonplace?
It is in your very near future.
Costs, quality, features, follow-up services, satisfied customers. Which of these (or other) attributes will consumers use to compare you by? With whom will you be compared?
Mike Anderson
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