In Media Post's Marketing Daily this morning, there was another story discussing the strength of store brands. I think you'll find it supports the piece I offered on the topic earlier today.
Click here to read the MD story.
Implications: If you're a brand, it might be time for more than branding. Consider messaging that includes both Strategy (why buy), and Tactics (why buy now).
Mike Anderson
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment