You’ve seen a few different stories about consumers using smart phones as retail shopping tools (click here to see a couple of them), but here’s another one.
A story from Media Post Marketing Daily this week suggests that Kia plans to place great focus on mobile and online marketing. The reason: 39% of the people who visit Cars.com generally did so through mobile devices… from dealership lots. (Click here to see the Marketing Daily story.)
Implication: More than ever before, it's important to be thinking about your unique selling proposition. If price alone is the only comparison, you might be facing a world of competition... both virtually, and literally.