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Friday, June 25, 2010

UPDATE: Comparison shopping from the floor of your store

You’ve seen a few different stories about consumers using smart phones as retail shopping tools (click here to see a couple of them), but here’s another one.

A story from Media Post Marketing Daily this week suggests that Kia plans to place great focus on mobile and online marketing. The reason: 39% of the people who visit generally did so through mobile devices… from dealership lots. (Click here to see the Marketing Daily story.)

Implication: More than ever before, it's important to be thinking about your unique selling proposition. If price alone is the only comparison, you might be facing a world of competition... both virtually, and literally.

Mike Anderson

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