I’ve written about how consumers are increasingly using their mobile devices as shopping tools… for both online and bricks-and-mortar purchasing. (See this previous posting about mobile shopping/comparison from 2/9/10, or, scan through more than forty articles about Pervasive Technology by clicking here.)
This week, Media Post Marketing Daily offered another look at the world of using smart phones as retail tools. Click here to see the article. It’s worth your reading time.
Mike Anderson
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