As consumers grow in sophistication, they realize that many packages make “health claims” based on a certain serving size… but that the serving size, in theory, is never as big as the serving size is, in reality.
A recent Lempert Report column addressed this issue. Click here to read it for yourself.
Implications: The typical consumer--if there is such a thing--has always been reasonably smart. But recently, it seems like they’re reading the fine print more often, and paying even more attention to detail.
Sometimes, adhering to regulations is not enough. A company must adhere to the consumer’s common sense.