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Wednesday, May 12, 2010

As health matters rise in profile, so do opportunities

A bill has been introduced in Congress that would take steps to address issues related to obesity. You can get the essence of the measure by reading this story from Media Post Marketing Daily.

Implications: Coverage of both health care reform and specific health care issues is getting more and more intense.

Are there ways your company could benefit from addressing health issues? For example, see this story from Media Post about how Sunny Delight’s “Fruit2O” brand is engaging the conversation about diabetes.

Does your product or service facilitate health, prevention, or exercise? Are you tapping that aspect of its benefit list?

[UPDATE: Another recent story from Media Post illustrates how companies can collaborate to address matters relating to obesity. Click here to read it.]

Mike Anderson

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