This week, a story from Media Post Marketing Daily focused on the most recent price “roll-backs” from Wal-Mart. Click here to see the article.
Implications: Based on a variety of measures, the economic recovery is underway for many consumers. But Wal-Mart knows that a significant number of consumers are still reeling from the effects of the recession. So, what’s the cost-efficient alternative to shopping at Wal-Mart?
Not shopping at all.
Some retailers might see these latest price drops as the cold, calculating move of a big company, trying to hit competitors even harder on price. I see it as a company respectful of the fact that many of its customers are on the lower-end of the income scale… and capable of even further spending restraint.