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Thursday, May 20, 2010

Competing with nothing

This week, a story from Media Post Marketing Daily focused on the most recent price “roll-backs” from Wal-Mart. Click here to see the article.

Implications: Based on a variety of measures, the economic recovery is underway for many consumers. But Wal-Mart knows that a significant number of consumers are still reeling from the effects of the recession. So, what’s the cost-efficient alternative to shopping at Wal-Mart?

Not shopping at all.

Some retailers might see these latest price drops as the cold, calculating move of a big company, trying to hit competitors even harder on price. I see it as a company respectful of the fact that many of its customers are on the lower-end of the income scale… and capable of even further spending restraint.

Mike Anderson

1 comment:

  1. Walmart is low price and low price only. In small communities WalMart is king because you can buy things that are not available anywhere else. As conditions get better wouldn't the middle class rather shop at Super Target or another alternative?