Click on the banner to visit our new and improved consumer trends blog!

Tuesday, May 11, 2010

CVS creates more competition for velocity (and fresh) foods

A recent Lempert Report newsletter led me to this story from the Cincinnati Enquirer website: CVS stores are adding salads and other fresh foods to their grocery line-up in urban stores.

Implications: Over the past few months, I’ve seen many articles suggesting that consumers were abandoning convenience in pursuit of saving money.

Does that mean people have more time on their hands than they used to? I don’t believe that for a minute.

Convenience is so important that the lines between different channels are becoming very blurred. Drug stores are now grocery stores. Grocery stores are now restaurants (via the deli, heat-to-complete, and grab-and-go foods).

What do customers want from the business you’re in? How fast do they want it? What other places might they find it? How will your company look different five years hence… than it did five years ago?

Mike Anderson

No comments:

Post a Comment