On more than a couple occasions, I’ve written about the shifting gender balance in the workplace, and the changes that could occur in how family responsibilities are delegated as a result. (See the stories on employment from as far back as February, 2009, or this note about women in the workforce from September, 2009.)
This week’s newsletter from Springwise included one item that might serve as anecdotal evidence of shifting roles in the household: The traditional clothes iron, presented as a power tool. Click here to see the story.
Implications: Change happens. It’s always fun to see product and packaging innovations that seem to serve as a response to those changes.
Whether due to a less traditional family composition, changes in the traditional roles family members play within a household, or the idea that men are generally more appearance-conscious today than they might have been decades ago… with this product, Philips is offering a response to change.
Mike Anderson
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment