A recent story from Media Post Marketing Daily explains how “gadget” sales are up… helping personal electronics retailers (and manufacturers) accelerate their recovery.
Implications: We heard a lot of assertions about how consumers had given-up on want-related purchases, and that they were only spending on needs. You already know I disagree with that assertion; all kinds of consumers interpret “need” in different ways.
The Media Post story—and that smart phone in your pocket—seem to agree.
Do you sell a want or a need? In whose opinion?
Mike Anderson
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