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Thursday, May 13, 2010

Isn't it funny how we "need" things that didn't exist just a few years ago?

A recent story from Media Post Marketing Daily explains how “gadget” sales are up… helping personal electronics retailers (and manufacturers) accelerate their recovery.

Implications: We heard a lot of assertions about how consumers had given-up on want-related purchases, and that they were only spending on needs. You already know I disagree with that assertion; all kinds of consumers interpret “need” in different ways.

The Media Post story—and that smart phone in your pocket—seem to agree.

Do you sell a want or a need? In whose opinion?

Mike Anderson

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