Today’s Media Post Research Brief sheds light on the extent to which people are engaged in Social Networking. The story cites research from Retrevo Gadgetology, which suggests that 56% of users check their Facebook or other social site at least once a day, and that 48% of users check it either during the night or the first thing when they wake up. While frequency of use varies significantly between those who are under age 25 or over age 25… the frequency still seems significant in both age groups. Click here to read the story.
Implications: I’ve been thinking about the concept of social networking a lot, lately. So I’m fascinated when nearly a third of respondents say they don’t mind having a meal interrupted by an electronic message. (A significant number don’t even mind being interrupted by one during sex.)
As the practice becomes ubiquitous, here are some things we can learn from the evolution of SN:
People can follow a conversation that is broken into very small parts, and scattered across a relatively wide timeframe. (Are people learning to converse in thought fragments? Or do these chunks of dialogue represent a form of conversation that finally conforms to the attention span the consumer has always had?)
In my circle of friends, I find that people increasingly share parts of their life by casting snippets across a wide landscape; then, they cannot resist checking-in to see who finds their life (or experience) interesting. (Do you spend enough time listening to your customers? Social Networking habits suggest they want to be heard… and found interesting.)
Just a thought.
Mike Anderson
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