Michelle Obama has focused a great deal of attention on the issue of childhood obesity. And a variety of marketers—including soft drink manufacturers—are taking note. As a recent example of the response, see this story from today’s Media Post Marketing Daily.
Implications: The food and beverage manufacturing industries are smart to embrace the obesity issue, not just because of the celebrity and press coverage it is receiving, but because the issue enjoys such wide-spread popular support.
My question is this: Where else could the momentum of “healthy lifestyle habits” be harnessed to help companies do well, while doing good? I’m thinking about restaurants (healthy menu selections) and sporting goods stores (active lifestyle), for starters. But it seems to me that the possibilities are very broad.
Does your product or service facilitate healthy living? In a realistic and marketable way?
Mike Anderson
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