According to a recent story from United Press International, more and more companies are doing what they can to improve the quality of store branded goods. The story provides important perspective about the store-brand category… which was launched, for the most part, during the oil shortage of the 70’s as a means of helping the consumer stretch their budget. Click here to read the story.
Implications: As the popularity of private label and store brand goods have increased, it only makes sense that the category would become more competitive and sophisticated. (The UPI story—among others—suggests that consumers can seldom distinguish a difference in quality between name brand or store brand goods.) Thus, the circle of popularity and consumer acceptance is only likely to expand.
[Note: Thanks to friend and trend-watcher JoAnne Naganawa for sharing the UPI story!]
Mike Anderson
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