On several occasions, I have written about the power of nostalgia in courting consumers during difficult times (see “Looking back as a means of coping” from 4/2010, for example).
A recent story from the New York Times added some fresh insight into the idea. Click here to read it.
Mike Anderson
Monday, June 14, 2010
Happy Days: More companies look back to help customers look forward
Labels:
Advertising,
Consumer Confidence,
Fashion,
Generational Economics,
Recession,
Recovery,
Retail
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