Boomers are widely considered to be the driving force behind the auto industry in the U.S. It’s the generation that had an insatiable appetite for things like muscle cars, convertibles and minivans. But does Gen Y feel the same way?
A while back, a colleague sent me this link to an Advertising Age article suggesting that in an age when digital tools are so popular, it only makes sense that mass transit could be popular, too.
Implications: “I can’t text and drive? Fine… here are my keys.” If forced to choose, that seems to be the choice many young adults are making. Maybe this is due entirely to their love of technology or social networking. Maybe it hints at the assumption that eventually, we’re going to run out of (affordable) oil anyway… so I might as well not get too involved with cars at all. Or maybe it has something to do with a sense of environmental responsibility.
But for whatever reasons might be driving it, this could be a trend to watch. Do you deliver? In the future, if the product or service you sell is inconvient to take home on a bus or train... maybe you should.
Mike Anderson
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