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Tuesday, June 15, 2010

When asked to choose between substance and style, consumers choose substance

According to a survey by Chadwick Martin Bailey that was covered in this morning’s Media Post Marketing Daily, great content is far more important than the device that content might be delivered on. Click here to read the story.

Implications: Some of the assertions in this story would be easy to argue. One cannot enjoy “access to great content” without a user interface (device, app or web page) that makes it easy to find and use. But the more important implication from this story is this: Having the most sophisticated home page or landing page on the web is not as important as delivering the kind of content the consumer came to you for.

Mike Anderson

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