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Tuesday, June 8, 2010

Economically optimistic, but consumers remain tuned-in to future factors

This morning’s Research Brief from Media Post cites research by Deloitte when suggesting that consumers are feeling pretty good about things right now. But at the same time, the study shows that consumers are still watching for things like rising energy costs, tax increases and stability/instability of the job market… and could quickly change their mindset and purchasing behaviors.

Implications: If this recovery had a theme song, it might be “Won’t Get Fooled Again.” Consumers have been surprised by a lot of major events since the beginning of this century… and those surprises came with great frequency during the past three years.

Caution is a caveat that seems to be a new part of many peoples’ current optimism. Is there anything you can do to bolster confidence—if not in the overall economy—at least in your category or company?

Mike Anderson

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