A New York Times story this week suggests that retailers who sell imported products are paying more to get those goods from the factory floor to the retail store. As one example, cartons shipped from Hong Kong to Los Angeles have tripled in price over the past year.
Click here to read the story.
Implications: For three years now, a lot of companies have focused heavily on price. If prices are forced upward by costs beyond your control… it will be even more important that your conversation with the consumer has also focused on the value proposition (benefits) of your product or service.
Mike Anderson
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