Yesterday, I posted a conversation about stay-cations and day-cations (see "Vacations close to home," 7/21/10). A friend wrote to remind me of a story from last week, indicating that alocohol consumption is also up "at home," while on-premise consumption of alcohol is down (restaurants, bars, etc.) Click here to read that Marketing Daily story.
Implications: If you're a restaurant or nightclub, perhaps the message here is to sell the menu, entertainment, or other experiential aspect of your business first... and then re-build the pour business with drink specials, features, etc.
If you're in the furniture, appliance, or home improvement business, this story about in-home cocktail consumption is a reminder that the consumer is more focused on entertaining in the home than they were before the recession. So, perhaps you're not just selling ________, you're selling entertainment accessories/assistance.
Mike Anderson
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