According to the most recent "Future of the Internet" survey, the consensus among both tekkies and consumers is that more and more computing will be trusted to “the cloud.” The research is conducted by the Pew Research Center's Internet & American Life Project and Elon University's Imagining the Internet Center; it was featured in this afternoon’s Research Brief, which you can read by clicking here.
Implications: I, for one, have begun to resent the time and effort it takes to update the various laptops, desktop, and smartphones that are floating around the household. Cloud computing—at the least—means that regardless of the machine I’m on, I’m looking at the most recent version of a document or project.
Many consumers—unknowingly, at first—have become spoiled by that universal convenience, by using various web-based tools like Google Docs, Box.net, g-mail, Hotmail, et al.
As recently as just a few years ago, many consumers thought of cloud computing as “a little too close for comfort.” (Why would anyone trust their personal information or professional secrets to some mysterious Internet company?!) But cloud computing has been around long enough to not only be accepted, but expected, in many aspects of life.
Does your web presence allow for the convenience of the cloud? Have you earned the trust of your consumers to the extent that they will take advantage of it?
Mike Anderson
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