The momentum is growing for smartphone use across the U.S. According a story from Marketing Daily this morning (citing comScore MobiLens information), smartphone use is up more than 8% in just the past two months.
Implications: As the line between computer and cell phone begins to blur, optimizing for mobile and making offers “portable” will become increasingly important in appealing to a growing number of consumers.
Mike Anderson
Monday, July 12, 2010
Smart phones, stronger relationships
Labels:
Advertising,
Consumer Control,
Innovation,
Loyalty,
Pervasive Technology,
Wireless
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