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Wednesday, July 28, 2010

Digital distraction impacts a wide range of demographics

Yesterday, a Research Brief story suggested that older adults were just as “at risk” of texting while driving as their teenagers. Click here to read more.

Implications: Some people make incorrect assumptions about the ages of people who text or talk while driving. And I guess that’s the headline if your work involves public safety, healthcare or insurance: People of all ages are more frequently texting or talking from cell phones (while driving).

I happen to work in marketing. So for me, the headline is shorter: People of all ages are more frequently texting or talking from cell phones.

Mike Anderson

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