Research from IPSOS indicates that young adults are thinking about their retirement, and how it will be funded. Click here to see the press release.
Implications: Gen Y and Gen X consumers have heard many of their boomer friends and family members talking about what the Great Recession and its impact on their retirement. All of this trauma surrounding nest eggs has folks of all ages hedging their retirement bets. But I wonder if retirement is the only topic that will receive more forward thinking…
Are your customers thinking more long-term than they used to?
Mike Anderson
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