An interesting story from Marketing Daily this week suggested that affluent consumers are indulging less often, but spending more when they buy. Click here to ready the July 6th article.
Implications: A story like this makes one wonder whether we should be gauging the same metrics in 2010 that we considered in 2006. Is a customer decline of 25% something to stress over… if your remaining customers are spending 50% more?
How have the dynamics of your category/company changed, in response to the recession? In anticipation of the recovery?