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Thursday, July 8, 2010

Induging less often, but spending more... and screwing up our metrics!

An interesting story from Marketing Daily this week suggested that affluent consumers are indulging less often, but spending more when they buy. Click here to ready the July 6th article.

Implications: A story like this makes one wonder whether we should be gauging the same metrics in 2010 that we considered in 2006. Is a customer decline of 25% something to stress over… if your remaining customers are spending 50% more?

How have the dynamics of your category/company changed, in response to the recession? In anticipation of the recovery?

Mike Anderson

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