Today, the FDA decided to allow the prescription drug Avandia (GlaxoSmithKline) to stay on the market, according to this story a few minutes ago from the Washington Post.
Implications: This decision notwithstanding, more than a few people have been reminded that taking any medications can have side effects. Extensive news coverage—the kind you’ve seen this week—can compel people to eat smarter, exercise more consistently, and explore other lifestyle alternatives to help them stay healthy longer.
If you have a healthy (in this case, low-carb) menu at your restaurant, or a health foods section in your grocery store? Do you sell sporting goods or an exercise facility that helps people stay in shape? People who stay fit are often able to influence the extent to which they must rely on prescriptions to stay healthy. And when drugs are getting dramatic headlines, fitness can seem even more attractive and important.
It might be a good time to recognize this issue as a story that’s about healthcare alternatives… not just a drug.
Mike Anderson
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