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Tuesday, January 4, 2011

The ageless generation starts reaching 65

The most documented generation in history has received even more press this week, as the leading edge of the Baby Boom Generation cross the 65 year threshold. As one example of the coverage, here’s the way it appeared in the New York Times (click to link).

Implications: If one of your target or sub-target groups includes Boomers, it might be important to revisit how needs, preferences and priorities have changed for this demographic group as they roll through life. A smart piece was offered yesterday by Media Post in their “Engage: Boomers” publication. Click here to review that story…

And here’s to a booming 2011!

Mike Anderson

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