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Tuesday, January 18, 2011

UPDATE: Channel-shifting consumers

Speaking of channel-shifting (which I was just a few moments ago; see posting below), here’s a story from today’s Marketing Daily, which indicates that kiosks (Red Box, et al) have replaced retail as the primary destination for movie rentals. Click here to see the story.

Implications: Again, will your next competitive threat come from a competitor… or a new, unexpected adversary?

Mike Anderson

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