Implications: With the cost of tickets, treats, parking and baby-sitters, spending thousands on home theatre assets is seen by many as a cost-saving alternative to going to the movies at a theatre.
Who are you the economic alternative to? (Home improvement could be an alternative to shopping for a dream home, in this example.)
Could your products or services enhance the “at-home date night?”
In what ways might consumer’s continuing sense of value actually inspire NEW sales opportunities for your company?