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Thursday, January 6, 2011

Business booming for home theatre (sets, seating, snacks)

Many consumers have turned their homes into an entertainment complex, according to a story in today’s USA Today. Click here to see the story.

Implications: With the cost of tickets, treats, parking and baby-sitters, spending thousands on home theatre assets is seen by many as a cost-saving alternative to going to the movies at a theatre.

Who are you the economic alternative to? (Home improvement could be an alternative to shopping for a dream home, in this example.)

Could your products or services enhance the “at-home date night?”

In what ways might consumer’s continuing sense of value actually inspire NEW sales opportunities for your company?

Mike Anderson

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