Work-related projects had me spending most of last week in Atlanta, Georgia, not too far from some of the areas that were hit by the violent tornadoes that swept across the south. From my vantage point, the coverage was more local than national… and I found myself checking-in on the story almost constantly.
This morning, a story in the Wall Street Journal explores the path ahead for survivors, in terms of both the challenges they are facing and what the process of rebuilding might look like. Click here to see the story.
Implications: For dozens of communities and thousands of families, recovering from last week’s tragic storms will be a years-long process. If appropriate for your company, product or service, consider this an opportunity to do something really great, whether through a financial donation, an in-kind contribution, or other means of support. (If you don’t know where to start, consider contacting the American Red Cross.)
Please note: The genuine need for help is likely to far outlive the national headlines granted to this story. (Just this morning, another major global news event has bumped the topic from the front page of many national news websites.) Don’t focus simply on the ideas you can execute quickly or which are in the public eye; consider the long haul. The secret to a well-received cause marketing effort is not to do it just because it's fashionable or hip... but because it heartfelt and it actually helps.
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.