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Friday, May 27, 2011

Ladies & gentlemen: Start your yard parties

A brief story from today’s Marketing Daily suggests that consumers love entertaining outdoors during the summer months (75%, at least).  It also indicates that people consider some elements of home maintenance (lawn care, power washing the house) to be a part of that entertainment preparation.  Click here to see the story.

Implications:  If you sell hardware, home improvements or power equipment, are you thinking of the entertainment value of your products and services?  It would seem, according to the NPD research cited in this article, that your consumers are!

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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