As I continue to clean up my newsletter in-box from this week, I came across a story from Marketing Daily, indicating that consumers would be willing to pay more—both in taxes and in food prices—to make sure their food supply is safe. Click here to see the full story.
Implications: Again, self-regulation seems like a good idea to me. The company or industry category which is pro-active about transparency and safety is likely to gain favor among consumers.
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.