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Tuesday, May 31, 2011

Leveraging the voice of your most passionate customers

A story in today’s Marketing Daily reminds us that the best way to gain new customers is often to harness the power of today’s best customers.  Click here to read the story.    

Implications:  This story happens to be about boating, but the principle applies to almost any category of business.  Consumers believe other consumers (people who have experience with a product or service they’re thinking about buying). 

Does your company have passionate fans?  Who are they?  How can you harness their favorable remarks to bring other prospects into your business?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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