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Wednesday, May 4, 2011

UPDATE: Shortages of Japanese cars/parts looming

A recent story from MSNBC indicates that Honda is warning of shortages of its popular Civic by this summer, resulting from parts shortages in the aftermath of this year’s earthquake and tsunami.  Click here to see the story.

Implications:  The supply issue for Honda is aggravated by the demand issue; many consumers are looking for higher mileage cars just as many Japanese manufacturers are announcing that they won’t be up to full production until late this year, in some cases.

If you’re a dealership for one of the brands that finds itself in short supply, you’re probably thinking about ways to get people to move to available models, or hold-off until the model of their choice is available. 

If you’re a competitor, you’re probably eager to get consumers to consider your brand as a logical alternative to their previous choice.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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