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Wednesday, May 4, 2011

Evidence of corporate confidence

We frequently visit the issue of consumer confidence at this site, but today, I’ll share two examples of something equally important:  Corporate confidence.

According to this story from today’s Research Brief, small businesses are poised for growth, and willing to take some risks to create it.  Click here for the story.

Yesterday, there was fairly widespread coverage of the fact that factory orders were up for the month of March, too.  Click here to see the version of that story that was released from UPI.

Implications:  These numbers are welcome indicators because they focus forward; they are signs that many companies believe opportunity is on the horizon.

If companies behave with greater optimism, it’s easier for the consumer to follow suit, don’t you think?  

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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