Implications: The Baby Boom generation has been a favorite target for many marketers since the day were born. Now, as they head through midlife and into their 60’s, this cohort of consumers will continue to receive attention. But beware the term “upper demo.” Because today’s 55+ consumers look very little like their parents or grandparents did at a similar age.
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.