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Tuesday, May 17, 2011

Some companies let their marketing grow a little older

A recent New York Times story featured examples of companies that have begun to target older consumers.  Click here to see the full article.

Implications:  The Baby Boom generation has been a favorite target for many marketers since the day were born.  Now, as they head through midlife and into their 60’s, this cohort of consumers will continue to receive attention.  But beware the term “upper demo.”  Because today’s 55+ consumers look very little like their parents or grandparents did at a similar age. 

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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