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Monday, May 16, 2011

Opening the (social) conversation

Recently, there was a very telling story the New York Times which explained how some teachers are using social media to expand on classroom conversations.  (That’s right… using Facebook and text messaging in the same place where the practice was banned not long ago!)  Click here to see the story.

Implications:  Think of social media as a place where people dare speak-up… a place where they can raise their hand and share a thought, without having to stand-up in front of a lot of people.

That very simple take-away from this NY Times article might be worth gold to a company that is looking for ways of gaining input from their consumers.  One often sees marketers use social media as just another way for their company to reach-out to consumers.  Too few are using this valuable platform as a means of letting consumers reach back.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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