A recent story from Marketing Daily helps us realize the extent to which kids—even the very young—are multi-tasking their media, as they watch videos, play games and update their social networks, often near-simultaneously. Click here to see this story.
Implications: It doesn’t sound like media consumption will be slowing down anytime soon. The challenge for marketers will be presenting a message that cuts through all that traffic, and leaves an impression in spite of the considerable competition that exists… for the consumer’s attention span.
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.