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Thursday, September 1, 2011

Daily deal fatigue

A story in today’s USA Today suggests that the novelty of daily deal emails and website has begun to wear.  Click here to see the story.

Implications:  The barriers to entry are very low for anyone who wants to start a site that offers coupons for cheap goods.  You likely offer coupons on your own website, and send out email blasts or text messages to a database of your own past customers.

It was only a matter of time until the space became very crowded.  It’s important to focus on ways that you can distinguish your offer from the thousands of others that are in the marketplace.  And make sure you’re targeting people who might be likely to repeat the purchase—and at better margins—after your introductory offer has been enjoyed.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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