Grandparents 2.0

Just as they have redefined many aspects of their earlier life stages, Baby Boomers are redefining what it means to be a grandparent… according to a story from today’s Marketing Daily.  They (we!) are still feeling young, and spending more than ever on goods and services for grandkids.   Click here to see the story.

Implications:  With life expectancies far higher than they were just fifty or sixty years ago, we should not be surprised that grandparents look and feel younger than their predecessors from past generations.  They’re not just living longer; boomers are living healthy and staying active longer.  They’re in a position to help their adult children as they begin to raise their own families, whether that means buying toys… or helping with necessities from household essentials to daycare.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.