Implications: I don’t think we should assume that time sensitivity is no longer causing anxiety. Concern about household finances is “in addition to,” not, “instead of” all the other stresses involved with running a household.
Have you talked with your customers, lately? What’s most on their minds? How can you relieve some of that stress? It might be in helping them buy more for the dollar. Or, it might be a way they can spend time forgetting it all (i.e., a night our at your restaurant, a weekjend away at your resort, a few hours at your day spa, a few minutes at your coffee shop, or an evening relaxing on their new sofa, perhaps?).