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Friday, September 9, 2011

What women want: Less anxiety

Today’s Marketing Daily features a story about the stress facing American women these days.  The information comes from a study by Boston Consulting Group, and suggests that household finances have taken-over the #1 spot (from time sensitivity) on the list of things causing anxiety.  Click here to see the story.

Implications:  I don’t think we should assume that time sensitivity is no longer causing anxiety.  Concern about household finances is “in addition to,” not, “instead of” all the other stresses involved with running a household.

Have you talked with your customers, lately?  What’s most on their minds?  How can you relieve some of that stress?  It might be in helping them buy more for the dollar.  Or, it might be a way they can spend time forgetting it all (i.e., a night our at your restaurant, a weekjend away at your resort, a few hours at your day spa, a few minutes at your coffee shop, or an evening relaxing on their new sofa, perhaps?). 

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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